Louisiana Art & Science Museum

Festival with parade, rodeo, live music, arts and crafts in Ruston

Lunch – Sponsored by Zehnder 1:00 – 1:30 P.M. – Welcome Session with Louisiana Office of Tourism 1:30 – 2:45 P.M. – Keynote: Amir Eylon, President & CEO, Longwoods International Joined by Lynne Coxwell, Director of Research, Louisiana Office of Tourism 3:00 P.M. – “The Power of Sports Tourism in Louisiana” Presented by John David, President, Sports ETA BREAK 4:15 – 5:00 P.M. – Louisiana ‘Year of Outdoors’ Session Presented by the Louisiana Office of Tourism Jennifer Berthelot, Director of Commun

8:30 A.M. – Lt. Governor, Billy Nungesser 8:35 A.M. – Domestic Tour and Travel Session: “Collaborative Marketing: Building Partnerships” Presented by Brian Jewell, VP and Executive Editor, The Group Travel Leader, Inc. 9:45 A.M. – International Markets Session: “The Importance of International Tourism for Louisiana” Presented by Neil Tagliavini-Jones and Kirsty Dillury, TTM, UK Office 11:00 A.M. – Introduction to Steps to Success™ training program Presented by Jennifer Ackerson, President, ALON